Building the trusted
marketplace for golf.

Golf equipment is expensive and golfers change it often, so a lot of it is sold second-hand. Today that happens in social-media groups, classifieds and generalist marketplaces.

There, specs are missing or wrong, buyers can't tell whether a club fits their swing, and paying a stranger is a leap of faith. A driver that is perfect for one golfer is the wrong club for the next — and nothing in a generic listing tells them apart.

The full buy-and-sell loop runs in our iOS app, designed around the questions a golfer actually asks before buying a club.

• Catalog-guided listings. 24 categories with their own specs; brand and model come from a catalog of more than 2,000 club and shaft models, so every listing is structured and comparable.
• A fit verdict on every club. A deterministic engine compares the club's specs with the buyer's golf profile and returns perfect, good, check or poor fit — or says it can't tell when the specs are missing.
• Expert notes per model. Short notes on what each model is known for and who it suits, written with Claude and checked before they are published.
• Protected payments. Stripe Connect, funds held until delivery and a check window, claims with photos, returns refunded when the carrier confirms them.
• Offers, chat and tracking. Negotiation inside the app, eight carriers tracked end to end, automatic cancellation and refund if a seller doesn't ship in time.

• United States29.1Mon-course golfers · 2025 · NGF
• Europe14.0M9- and 18-hole golfers · 2025 · R&A
• Japan11.4Mon-course adult golfers · 2023 · R&A
• South Korea8.7Mon-course adult golfers · 2023 · R&A
• Canada5.8M9- and 18-hole golfers · 2025 · R&A

Sources: National Golf Foundation, Graffis Report (2025 data, February 2026); The R&A, Global Participation Report (2025 data, June 2026) and 2023 figures (September 2024). Each source counts golfers its own way; the definition sits next to each number.

Together, close to 70 million people play golf on a course in these five markets — the largest in the world, and the ones diivot is built for. We start in Italy, where the product, the carriers and the legal framework are ready today, and grow market by market. The catalog, the fitting engine and the app are language-independent: Italian and English are live, five more languages — Japanese included — are translated and waiting for native review.

What it's worth

Sources: IMARC Group, Golf Equipment Market (2025 data, August 2026); Credence Research, Pre-Owned Golf Equipment Market (2024 data). Market-research estimates vary between firms; these are the ones we cite.

Golf clubs are expensive and golfers change them often, so good gear changes hands all the time — yet the second-hand trade is still split between retailer trade-in programmes, classifieds and generalist marketplaces that don't know a flex from a bounce. Vinted showed what one trusted, person-to-person marketplace does to a category. diivot is that marketplace for golf, built around the one question a generalist can't answer: does this club fit you?

1. BuiltThe full loop in the iOS app: catalog-guided listings, fit verdict, expert notes, offers and chat, Stripe checkout with funds held until delivery, tracking, claims and returns.
2. NowPrivate beta on iPhone through TestFlight, and the last steps before the store launch.
3. NextPublic launch on the App Store in Italy.
4. ThenAndroid, and the first markets outside Italy.

diivot is founded and built by a single founder in Italy, a golfer. Product, design and engineering are done in-house, with Claude Code as the engineering team, every day.

The way we build is part of the product: every architectural decision is written down — 191 decision records so far — and whether a club fits a golfer is never left to a black box.